Considerate advertising
A couple years back Jan Chipchase wrote about a hotel nightlight that was most likely designed to be stolen and taken home. It's a cheap form of 'physical' viral marketing.
I was in Washington this week and found myself in a familiar situation: I needed to do some work but the desk in my room had a glass top. Unfortunately, my optical mouse and glass top tables do not play well together. My magazine-mousepad improvisation wasn't much better.
I understand that if hotels were to supply mousepads, they're likely to be stolen. But what if it was designed to be taken home? Would it remind me of how considerate Hotel X was to my business traveler needs? I don't usually invite advertising upon myself, but I think I'd appreciate this sort of gesture much more than the usual free soaps and facial lotions.
Labels: advertising, viral marketing
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